Question 1

What does Odd Frame Media actually do?

Accepted Answer

Odd Frame Media is a creative agency and production house based in Mumbai. We lead with strategy — we help brands figure out what they stand for, what story they're telling, and how to tell it in a way that actually moves people. Once the creative direction is locked, our production arm brings that story to life on screen. Think of us as the writers, directors, and builders of your brand's visual world — not just a crew you hire to show up with cameras.

Question 2

What makes Odd Frame different from other creative agencies in Mumbai?

Accepted Answer

Most agencies either plan or produce. We do both — and the connection between the two is where the real work happens. Our creative process starts with your brand's story: why it exists, who it's really for, and what it genuinely believes. That foundation shapes every script, every frame, every cut. We don't outsource strategy to a deck and production to a vendor. It's one team, one vision, from the first conversation to the final export.

Question 3

Do you help with brand positioning and campaign strategy, or just production?

Accepted Answer

Strategy is where we start — always. Before any camera rolls, we work with you to define your brand's narrative: who you're speaking to, what you want them to feel, and how your story fits into the larger cultural moment. We develop campaign concepts, brand positioning frameworks, and creative direction that your entire content output can anchor to. Production is how that strategy becomes something your audience actually experiences.

Question 4

How does your brand storytelling process actually work?

Accepted Answer

We break it into three phases. Phase 01 is Concept — we dig into your brand, your audience, and the story worth telling. This is where strategy, scripting, and creative direction happen. Phase 02 is the Shoot — we execute the production with full control over every creative element. Phase 03 is the Finish — editing, colour grading, sound, motion graphics, and final delivery. Every great brand film lives or dies in Phase 01. That's where we spend the most time.

Question 5

We don't know what kind of content we need. Can you help us figure that out?

Accepted Answer

That's exactly what we're here for. Many of our best projects started with a client who knew they needed something but couldn't name it yet. We offer a free Brand Story Session — a focused 30-minute conversation where we look at your brand, your audience, and your goals, and help you understand what kind of story will actually work for you. It's free, and it's where every Odd Frame project begins.

Question 6

What types of productions does Odd Frame Media handle?

Accepted Answer

We produce commercial ad films, corporate brand films, fashion and garment shoots, music videos, cinematic social content (Reels and Scroll Stoppers in 9:16), and VFX-heavy post-production. Whether it's a 60-second TVC for a national brand or a series of scroll-stopping Instagram films for a D2C launch, we approach every project with the same standard: cinematic quality, clear story, real craft. We're one of the few production houses in Mumbai that handles the full creative and technical pipeline in-house.

Question 7

Do you manage the entire production — crew, locations, equipment, permits?

Accepted Answer

Yes, completely. Our infrastructure partner handles everything on the ground — location scouting, municipal filming permits, set builds, equipment hire, and crew deployment. We use cinema-grade cameras including ARRI and RED, professional lighting rigs, and a full post-production suite in-house. Clients never need to coordinate separate vendors. One team owns it all, which means better creative consistency and tighter budget control.

Question 8

Do you produce content specifically for social media and digital platforms?

Accepted Answer

Yes — and it's one of our core specialties. We call it Scroll Stoppers: cinematic-quality content shot and edited natively for 9:16 vertical formats, designed to work on Instagram Reels, YouTube Shorts, and similar platforms. This isn't repurposed TV content squeezed into a phone screen. It's built from the ground up for the way people actually watch on mobile — fast, visual, story-led.

Question 9

What does your post-production process include?

Accepted Answer

Post-production at Odd Frame includes full editing, professional colour grading on DaVinci Resolve, sound design and mixing, motion graphics, and VFX as required. Every project goes through a structured review process with defined revision rounds. We deliver broadcast-ready finals in whatever format your platform requires — digital, theatrical, or performance media.

Question 10

Can you produce content for fashion brands and garment shoots?

Accepted Answer

Yes — fashion and garment production is a strong vertical for us. We handle everything from editorial catalogue shoots to full campaign films for fashion brands, covering both stills and video. We work with styling teams, art directors, and photographers as needed and manage the production logistics end-to-end. If your brand has a visual identity that needs to translate to content, that's exactly the kind of brief we love.

Question 11

How much does a project with Odd Frame Media cost?

Accepted Answer

It depends on the scope, not a fixed menu. Cinematic social content starts at ₹50,000. Corporate and commercial brand films are custom-quoted after our Phase 01 discovery session, where we understand the full brief before putting a number on it. We'd rather give you an accurate quote after a real conversation than a ballpark that misleads you. We're built for brands that care about quality and understand that great storytelling is an investment, not an expense.

Question 12

How long does a typical project take from brief to final delivery?

Accepted Answer

A standard commercial brand film takes 4–6 weeks end-to-end: 1–2 weeks for strategy and scripting, 3–7 days for the shoot, and 2–3 weeks for post-production. Simpler social content formats can move faster. Complex projects with large set builds or heavy VFX may run 8–10 weeks. We give you a clear timeline before we start — and we stick to it.

Question 13

Who owns the footage and creative assets after the project?

Accepted Answer

You do. On final payment, clients receive full commercial usage rights to all delivered assets across agreed platforms and territories. For enterprise clients needing formal copyright transfer under the Indian Copyright Act, we handle the documentation. We retain the right to feature completed work in our own portfolio — but that's always discussed upfront and can be restricted if confidentiality is required.

Question 14

How do we get started with Odd Frame?

Accepted Answer

The fastest way is to claim a free Brand Story Session through our website — a 30-minute call where we get into your brand, your goals, and what kind of story will actually work for your audience. You'll receive a Brand Story Blueprint PDF within 24 hours of our session. No pitch, no pressure. If it feels like a fit after that, we move into Phase 01 together. The brief form on this page is the starting point — fill it in and we'll take it from there.

Question 15

Do you work with brands outside Mumbai or internationally?

Accepted Answer

Yes. While we're rooted in Mumbai, we regularly work with brands across India and international clients who want to shoot here or need a production partner with Mumbai-based infrastructure. We manage end-to-end facilitation for foreign productions — equipment, locations, crew, and compliance. If you're based outside India and want to work with one of Mumbai's leading creative agencies, we know how to make the logistics seamless.

Odd Frame Media

YOUNG BLOOD.unhinged frames.

MonaLisa - What History Forgot to Paint Ep 1 - BlueStone Commercial Ad

Girlfriend's Birthday | Origem Theatrical Ad Film

A Raksha Bandhan Investment | BlueStone Commercial Ad

Shakuntala - What History Forgot to Paint Ep 2 - BlueStone Commercial Ad

Ye Diamond hai, ya Dandruff? | Origem Theatrical Ad Film

BlueStone's Don No. 1 | Commercial Ad by Odd Frame Media

Vertical Cuts.

Wamiqa Gabbi's Secret to Health | Wellbeing Nutrition

A glimpse of Wurfel featuring Riteish Deshmukh

A Diamond Story By Tanishq

ASMR AD Film For Lotus Biscoff

Zeel Rainwear Drops

Cadbury Brownie Event Aftermovie

Step Into Thefull vertical feed.

Raw Set Energy.

Meet the Crew.

Let's Shoot Something.

01. Your Details

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Pitching Us Internally? Steal The Odd Lookbook.

oDD FRAME MEDIA

Mumbai's Youngest Creative Agency & Production House

Premium Commercials & Brand Film Portfolio MumbaiCinematic Evidence.

Library Index

Ad Film Production PortfolioCinematic Evidence.

MonaLisa - What History Forgot to Paint Ep 1 - BlueStone Commercial Ad

Girlfriend's Birthday | Origem Theatrical Ad Film

A Raksha Bandhan Investment | BlueStone Commercial Ad

Shakuntala - What History Forgot to Paint Ep 2 - BlueStone Commercial Ad

Ye Diamond hai, ya Dandruff? | Origem Theatrical Ad Film

BlueStone's Don No. 1 | Commercial Ad by Odd Frame Media

The Reel Experience

Scroll Stoppers.

Library Index

Scroll Stopper.

Wamiqa Gabbi's Secret to Health | Wellbeing Nutrition

A glimpse of Wurfel featuring Riteish Deshmukh

A Diamond Story By Tanishq

ASMR AD Film For Lotus Biscoff

Zeel Rainwear Drops

Cadbury Brownie Event Aftermovie

Premium End-to-End Content Production Strategy in MumbaiOur Architecture.

Pre-Production & Creative StrategyWe Concept It

Ad Film & Commercial ProductionWe Shoot It

Post-Production & VFXWe Finish It

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Pre-Production ServicesWe Concept It

Pre-Production & Brand StrategyWe Concept It

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Brands We’ve Oddly Framed For

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Forget Dhurandhar 2 — This Guy Made 'Susundhar 2' for Free and It's Absolutely Unhinged

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Frequently Asked Questions

Frequently Asked

Premium Commercials & Brand Film Portfolio Mumbai

Ad Film Production Portfolio

Premium End-to-End Content Production Strategy in Mumbai

Pre-Production & Creative Strategy

Ad Film & Commercial Production

Post-Production & VFX

Pre-Production Services

Pre-Production & Brand Strategy

Commercial Video Production

Post-Production & Grading